2012 Forecast Draft

HFBpostertemplate2009

1978-1988 Children's Clothing: Graphics and Patterns

Children's Wear : 1978-1979

Trends in Graphics and Patterns:

• Plain, brighter colors
• Stripes
• Corduroy
• Jean dresses
  

Children's Wear : 1980-1982

Trends in Graphics and Patterns:

• The use of plain pastel colors
• Start to see cartoon characters printed on clothing
• Corduroy
• Candy Stripes
  
  
  

Children's Wear :1983-1984

Trends in Graphics and Patterns:

• Floral prints
• Corduroy
• Start to see more cartoon characters printed on clothing
• Stripes
• Candy Stripes
• Some plaid patterns
  
  
  

Children's Wear : 1985-1988

Trends in Graphics and Patterns:

• Floral prints
• The use of flowers indvidually
• Candy Stripes
• Polka dots
• Corduroy
  

Sources:

http://onceuponawin.files.wordpress.com/2009/03/win-pics-bugle-boy.jpg

http://www.wisconsinhistory.org/museum/collections/online/results.cfm?ParentID=378550

http://www.rustyzipper.com/pics/111232L.jpg

Good Housekeeping July-December 1978

Good Housekeeping July-December 1979

Good Housekeeping January-June 1980

Good Housekeeping July-December 1980

Good Housekeeping July-December 1981

Good Housekeeping January-June 1982

Good Housekeeping January-June 1984

Good Housekeeping January-June 1985

Good Housekeeping July-December 1987

1978-1988

1978-1988 Mens Wear: Graphics and Patterns

      Men's wear in late 70s to late 80s were mostly dominated with stripes.  The stripes varied according to what type of outfit the man was wearing. Suits were generally pin striped while their ties were bolder stripes.  Men's active wear was generally 3-4 colors with bold stripes across the chest or vertically down the shoulder.

     The early 80s introduces the checkered pattern which was not commonly used in previous years.  This pattern also varried by what the man was wearing. If it was a suit, the checkered pattern was small. If the man was wearing a sweater the checker pattern was much larger.

      By the late 80s the patterns had settled down and were generally plain stripes symmetrical in size, plaid and checkered.

    Mens Wear: 1978-1979

Trends in Mens graphics/patterns for 1978 and 1979:

• Bold stripes
• horizontal across the chest
• vertical down one or both sides of the chest
• Mens suits:
• pin stripes

    Mens Wear: 1980-1981

Trends in Mens graphics/patterns for 1980 and 1981

• New group of patterns:
• Tartans
• Geometrics
• Diamonds 
• Sweaters 1980
• "Black and Bright"
• Black background with bright rainbow stripes
• Across the chest 
• Vertical
• Plaid
• Diagonal solid thick stripe across front of shirt 
• Bohemian patterns in pastel colors

 Mens Wear: 1982-83

Trends in graphics/patterns for 1982 and 1983:

• Stripes
• Thin 
• Thick
• Diagonal
• Vertical
• Horiztonal
• Plaid 
• Diamonds 

MensWear Spring 1983 Fabrics:  May 24th, 1982

By Robert Bryan

      “Reflecting their concerns about current economic conditions, fabric manufacturers are taking a more realistic and conservative approach to spring 1983. “Wearable” has become the by-word in the marketplace, suggesting colors or patterns that are considered not extreme to sell. Fortunately, though, thanks to a wide variety of excellent, salable colors, and the luxurious surface interest of silk and linen textures, there is still plenty of fashion excitement.”

      “Generally the colorations are softer and concentrated in the medium to medium-light range. With all the interest in color and texture, patterns have taken a back seat. Though plaids remain important in sport coats, they are down substantially in other areas. Stripes on the other hand are making gains especially in sport shirts.” 

    Mens Wear: 1984-85

Trends in graphics/patterns for 1984 and 1985

• Checkers 
• Diamonds
• Small
• Large
• "Blocked" colors
• Stripes
• Thin

    Mens Wear: 1986-1988

Trends in graphics/patterns for 1986,1987 and 1988:

• Plaid
• Large
• Blocks of color
• Diamonds
• Checkers
• Horizontal Stripes

Citations: 

Articles:

MensWear Spring 1983 Fabrics:  May 24th, 1982

By Robert Bryan

Page 31

Mens Wear magazine 1980:Changing Patterns Sporting Life By Jane Golden

Mens Wear Magazine

1981,1982, 1983, 1984, 1985, 1986, 1987 and 1988

Vintage Shirts:http://www.papasoul.com/next24.html

1978-1988 Interior Graphics and Patterns

We have arranged our research in interior graphics and patterns chronologically starting from 1978 and ending in 1988.  Our research shows that while there are many different graphics and patterns used, stripes and floral patterns are the most dominate.

Interior Graphics/Patterns: 1978

Trends in interior graphics and patterns:

• Leather
  
• Stripes
  
• Pastel/lighter colors
  
• Plaids
  
• Floral prints
  
  
  
  

Interior Graphics/Patterns: 1979

Trends in interior graphics and patterns:

• Floral prints
  
• Orange, yellows and brown colors
  
• Swiggled Stripes
  
• Wood Furniture (side tables, coffee tables, etc.)
  
  
  
  

Interior Graphics/Patterns: 1980

Trends in interior graphics and patterns:

• Floral Patterns
  
• Stripes
  
• Floral printed Wallpaper that makes designs
  
• Darker colors
  
• Plaids
  
• Floral Wallpaper
  
  
  
  

Interior Graphics/Patterns: 1981

Trends in interior graphics and patterns:

• Dotted wall paper
• Abstract Paintings
• Block colors
• Floral Patterns
• Greek Influence

Interior Graphics/Patterns: 1982

Trends in interior graphics and patterns:

• Squares (carpeting, tables etc)
• Humanistic paintings and statues
• Geometric tile patterns
• Octagon print linoleum 

Interior Graphics/Patterns: 1983

Trends in interior graphics and patterns:

• Through our research we noticed that starting in 1983 more flower arrangements were added through out the interior of the home.
• Victorian prints (upholstered chairs)
• Wood panneling
• Floral patterns
• Stripes
• Walls were painted with blocks of color on a white or cream background.  

Interior Graphics/Patterns: 1984

Trends in interior graphics and patterns:

• Plaid upholestry
• Floral prints
• Animal accents (paintings)
• Single colored rooms
• Light patterned walls
• Quilted patterns

Interior Graphics/Patterns: 1985

Trends in interior graphics and patterns:

• Greek influence
• Striped wall paper
• Pink stripes
• Floral 

Interior Graphics/Patterns: 1986

Trends in interior graphics and patterns:

• Pastel florals
• Pastel abstract
• Pink Stripes

Interior Graphics/Patterns: 1987

Trends in interior graphics and patterns:

• Quilted patterns
• Floral
• Plaid
• Stripes

Interior Graphics/Patterns: 1988

Trends in interior graphics and patterns:

• Holland influence
• Pastel floral
• Bright floral
• Stripes are not used as frequently as in previous years

Context Table

Seasoned Sunrise Cultural Context 1978-1988	Hobbit Magic Social Context 1978-1988	PuraVida Economic Context 1978-1988	HighFunctioning Bullets Political Context 1978-88
• Dominating Factors • Disco is at the highest influential point. • Police are able to get control on drug war. • 1980 Punk Rock; the anti-disco; dark/angry • The 80s are notorious for promoting heavy partying. • 1983 drug war peak • Nuclear war scare • Music fluctuates with mood	• Dominating Factors • Human Rights protesting is on the rise. -Gay rights -Anti-Iraq, Pro-Bush/Iraq, Green movement. • Divorce Rates sky rocketed 35% • Growing technology: Cell phones became more popular • Immigration rates are up.	• Dominating Factors • 1982-85: Recession • 1985: Federal Debt at high point of $1,817.5 billion • Federal spending went up from 745.76 billion to 946.39 billion. • 1987: Sharp increase in exports/imports. • Employment rates increase • Recession; Gross National Profit increase	• Dominating Factors • 1978: -Vietnam and Soviet Union sign a 25 year peace treaty • 1980: United States loses control of oil prices • 1983: President Reagan announces the Strategic Defense Initiative, which involves new state-of-the-art technology that has capabilities of shooting down incoming Soviet missiles • 1985: Gorbachev becomes leader of Soviet Union and is willing to negotiate with President Reagan about nuclear weapons. • Gas prices were at its highest from 1980 to 1983 • Increase of women in office • Major Chrysler bailout
• Hidden Factors • Aids; people were aware of it but not how badly they were going to be impacted. • With Disco fading out and the new punk rock/heavy metal coming in could this have something to do with economic stress? increased spending? • In 1978, 49% of American Federation of Government Employees is women... More women also working in office. Coincidence? • Rise of comedic movies • 1985 Cosby Show airs (happy/good vibes)	• Hidden Factors • Consumer spending went up because of credit cards. • Divorce Rates: Did they go up because of financial insecurity or because of the “Peace, Love and Happiness” of the 70s has disappeared and things are becoming more dark. • Immigration rates are up because of our increased spending and credit cards, we seem like a plentiful country? What culture of immigrated.	• Hidden Factors • Federal spending went up, were consumers mimicking their government? • Recession: back in it in present time, is there anything that is repeating itself from the past that is going on today? • Increased spending could this be a reason women are going into the work force and taking more leadership/men roles.. Because they need money and everyone is divorcing! • Scandal: Irangate: US selling weapons to Iran in order to free hostages. Why would we do this? • Stock market crash scare Growing inflation	• Hidden Factors • The massive bailouts are a reoccurring trend because GMC asked for a bailout in present time. • Reoccurring trends in oil prices go up • Reoccurring trends in bailouts • Rise of oil prices lead U.S. into recession • social security (repeating itself today)
• Bad Ideas: • What is the Love Canal disaster? • How did the Police get ahold of the drug war... • Eruption of Mt. St. Helens	• Bad Ideas: • A whole section on the 70s.	• Bad Ideas: • Black Monday	• Bad Ideas: • Soviet leader Leonid Brezhnev dies
STRONG OPINIONS: • As the Cold War decreased the morale in people increased. • Reoccurring trends in bailouts is because the economy is heading towards a recession • Rock/Punk music is the expressive outlet for the depressed population about their spending habits and high divorce rates.
• Key Players: • Change of music from disco to punk rock	• Key Players: • Growing technology • Protesting • Increased rates in divorces and immigration	• Key Players: • Increased government spending.	• Key Players: • Cold War • Chrysler and social security bailouts

1980s Bailouts

1980

Chrysler

• Chrysler lost $1.1 billion
• Chrysler Guarantee Loan Act was passed
• $1.5 billion in loans from the government
• Government aid is matched by banks all over the world

1983

Social Security

• Money coming in from taxes was less than was being given in benefits
• President REagan passes social security laws
• Cancelled and taxed some benefits
• Raise Social Security age from 65 to 67

1984

Continental Illinois National Bank and Trust Company

• 8th largest bank in the nation
• Purchased $1 billion energy loans that failed
• FDIC and Federal Reserve in charge of bailout
• Includes cutting executives

Citations:

American Decades Primary Sources 1980-1989. 7 October 2009. Pg 211.

Pro Publica Journalism in the Public Interest: History of U.S. Government Bailouts. 8 October 2009. http://www.propublica.org/special/government-bailouts

Social Security Online History: In Depth Research Legislative History. 7 October 2009. http://www.ssa.gov/history/1983amend.html.